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Gravure printing is a printing process which involves etching an image onto the carrier. However, this image is usually etched onto the cylinder since it makes use of a printing press rotary. Most Gravure presses usually print on paper rolls as opposed to paper sheets. Gravure printing is widely used because it is fast and the prints are of extremely good quality. Moreover, it is mostly used for commercial purposes such as printing postcards, magazines, cardboard product packaging and photo features of newspapers.
The process of Gravure printing is actually very easy meaning almost everybody can do it. Gravure can transfer a lot more ink onto a paper as compared to other processes of printing and that is why it is the most preferred. Moreover, it is also known for its wide range of density in terms of light and shadow making it a good option for photography and fine art reproduction. Gravure is often used for printing of magazines that are long run, for example, if over a million copies are printed. Moreover, this printing is also commonly used for polythene, polyester and polypropylene printing. Other common uses include furniture laminates as well as wall paper where consistency and quality is desired.
Gravure printing has been used since the 19th century when the process of transferring a photo to a carbon tissue which is covered with gelatin was discovered. It has continued to get better as the years go by and now, it's many people's preferred printing option. Therefore, the next time an individual wants to print greeting cards of good quality or beautiful advertising pieces, they should definitely consider using Gravure printing. However, if one is not so sure about how to carry out the Gravure printing process, they should consult an expert or research on the internet where they can get all the information they need.
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